Anthropics Technology Ltd: World leaders in
digital human representation
Anthropics Technology Ltd is a London based
software company doing pioneering work in digital human representation
and animation. Over the past 5 years Anthropics has developed
world beating technologies which have been used by major mobile
telecommunications companies, including Nokia, Vodafone, Telefonica,
O2, 3, and many other mobile operators.
The company has also won research contracts from the UK government
and the European Union, as well as large companies including
Intel. The company has also won a number of industry awards,
and was selected by the UK’s Department of Trade and Industry
as one of five research organizations presented to foreign governments
as part of the Powerhouse UK initiative.
Anthropics Company History
In 1997 the National Film and Television
School, the United Kingdom's premier media education institution,
founded a research lab with UK government funding with the mission
to 'invent the future for digital media'. This was funded 50%
by the UK government and 50% by UK industry sources.
In 2001 this research was spun out into Anthropics Technology
Limited, which was initially funded by UK angel investors, with
a view to commercially exploit the award winning research. In
August 2001 Anthropics closed a £5.7m investment which
was led by Quester VCT (a UK venture capital firm) and included
Skandia Media Invest (a VC unit of Skandia), one of Sweden's
largest conglomerates, and also Sky Ventures (a Swedish venture
house owned by Skandia Insurance).
Since this investment the company has developed a number of
state of the art face tracking and animation systems used principally
by television companies and mobile operators across the globe.
Most recently, the company has used its expertise in digital
human representation to develop unique software that can automatically
beautify human faces.
This has been incorporated into My Perfect Picture, a software
program that can automatically beautify faces in photographs
by removing skin blemishes, enhancing the lighting and even
subtly re-sculpting a subject's face to make the subject look
as good as he or she can.